Mobile Digital Video BroadcastIn
addition to providing more general product marketing services to the electronics
industry, Apient works heavily on the convergence of mobile communications
systems and digital video; TV to your mobile phone, car or PDA. Globally
the market for mobile digital video services is growing, driven by increased
wireless data capacity from new networks and the improvements in video encoding
compression system, H.264 and VC1 (WM9). Several new systems are rolling out
across the world including:
We
have attended both DVB-H and Digital TV Group (DTG) Mobile Applications Group
meetings and has expertise in both the standards, technology and market
dynamics of these new systems. We assisted in authoring the DTG’s Mobile
Applications Handbook for the UK market. Work
undertaken to date includes market analysis and sizing, market research, competitive research,
product road mapping and chipset specification and project planning. Apient
can help you with the complete product lifecycle, from mapping this new
convergent market through to providing in depth marketing requirements
specifications and product management for mobile video products. |
